ZYN Usage Instructions
2025-02-13
ZYN Quick Overview:
ZYN is manufactured by Swedish Match and owned by Philip Morris International (PMI). It is currently the number one brand of nicotine pouches in the United States. This also makes them one of the biggest contributors to today's smoke-free nicotine movement.
If you are new to ZYN, please note that they offer:
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10 tobacco-free flavors (check out our customers' recommended best ZYN flavors on The zynvip Blog);
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15 slender pouches per can;
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2 strength options (3 mg and 6 mg).
Step 1: Open Your ZYN Can
ZYN is the first in the industry to equip each can with a child-safety cap. Opening the can may sound obvious, but to do so, simply tear off the label along the perforated edge until it comes off. Then, twist the cap in the direction of the arrow printed on the can while lifting it up. This twist-and-pull double action prevents young people from accidentally opening your pouches.
Step 2: Position the Pouch
Select one of the 15 fresh pouches inside, gently rub it between your index finger and thumb for a few seconds to release the contents, and then place the pouch in your mouth, "positioning" it between your upper lip and gum with your fingers or tongue. Most people say it's more comfortable when the pouch is slightly to the left or right (imagine above the canines), as there is more space there than in the front.
Step 3: Enjoy for Up to an Hour
Once the pouch is in place, you can continue working as if there were no pouch. There might be a tingling sensation at first, but soon, your ZYN will steadily release the flavor and nicotine. You decide when to remove the pouch, but we recommend between 5 and 60 minutes, depending on the amount of nicotine your body is accustomed to and the strength of ZYN you have chosen.
Pro Tip: If your ZYN starts to lose flavor, you can reposition the pouch (flip it with your tongue or switch to the other side of your mouth) to release some excess flavor.
Step 4: Dispose of the Pouch
Finally, it's time to throw away your used pouch.
Please dispose of your ZYN directly in the trash and never litter! Remember, ZYN is not compostable, as the contents of each small pouch and the actual fibers take time to decompose. However, you should recycle empty ZYN cans with other hard plastics whenever possible.
Where to Place ZYN: Upper Lip or Lower Lip?
When using ZYN, there are a few certainties: they should never be chewed, swallowed, or placed under the tongue. However, whether to place one of the pouches behind the upper or lower lip has always been a matter of debate.
While both placements are very practical and related to personal preference, placing it behind the upper lip is more common, and we recommend it for the following reasons:
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It allows for more efficient absorption of nicotine through the inner wall of the mouth.
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It is farther from the salivary glands, minimizing "dripping."
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The pouch is less noticeable in your mouth and makes it easier to speak while in use.
Those who choose to use it on the lower lip are likely influenced by traditional dipping habits. This may be less comfortable as it increases saliva production and the need to spit, but again, there is no absolute right or wrong—just see which method suits you.
If you have any questions about ZYN, be sure to read our ZYN FAQ.